The Belgian Advertising School is a one-year postgraduate making 25 talents real-world-ready for a job in the creative communication industry.

As one of four coaches, I teach our 25 students on essential knowledge, methods and tools for the creative industry.

This involves lectures (on behavioural psychology, agile, behavioural design, human-centred design,...), facilitating creative processes, project coaching and one-to-one coaching for personal growth.