UX Copy & Design for Videolabs
Videolabs is a company founded by Nathalie Lubbe Bakker. It trains marketeers, communication employees, HR-managers and people in start-ups the on how to make cost-efficient professional videos that deliver impact.
Videolabs asked me to help write a value proposition that connect with its audience, and design a website that convinces them to apply for training.
In a one day-session with Nathalie I’ve delivered:
- a strategical framework that describes her core target audience, their goals and their information needs;
- translated this into a value proposition and key messaging that connects with the audience;
- designed the wireframes for her new training product website;
- wrote the copy for this website.
See the live website at www.videolabs.be.
I’ve continued to coach videolabs, including giving art direction on images and a growth strategy.
This is the first section of the website. Visit www.videolabs.be for the full website.